On writing and content strategy in the age of AI
Keeping your readers’ trust in the age of AI
How would you feel if you learned that a health organization relied heavily on AI to create patient education materials? What if y…
AI hallucinations: What to do when chatbots make things up
Over the weekend, I was using ChatGPT to get suggestions for summer break reading for my rising fourth grader. My dude loves airpl…
Brainstorming with AI: Prompts to expand your thinking
Brainstorming can happen at almost any stage of a project, from defining a topic to refining a draft. It’s useful whenever y…
How to use AI to create better article titles
Want better title suggestions? Give AI more to work with The title sets the stage for your article or blog post. It tells the read…
To disclose or not to disclose: Acknowledging AI use in your writing
“If I used Claude to write a first draft, do I need to say so?” “If ChatGPT helped me organize my thoughts, but I did the writing …
Your content collection has blind spots. AI can help find them.
People naturally react to visible problems. We aren’t very good at noticing what’s missing. Missing pieces are harder to detect be…
Does “plain language” have a naming problem?
Most people don’t ask for “plain language.” They ask for: Readers value clarity when they experience it. But those same people may…
What do we mean by “voice” in AI writing?
One of the biggest criticisms of writing with AI is that it “sounds” like AI. People want their writing to sound human—like them. …