On writing and content strategy in the age of AI
Brainstorming with AI: Prompts to expand your thinking
Brainstorming can happen at almost any stage of a project, from defining a topic to refining a draft. It’s useful whenever y…
How to use AI to create better article titles
Want better title suggestions? Give AI more to work with The title sets the stage for your article or blog post. It tells the read…
To disclose or not to disclose: Acknowledging AI use in your writing
“If I used Claude to write a first draft, do I need to say so?” “If ChatGPT helped me organize my thoughts, but I did the writing …
Your content collection has blind spots. AI can help find them.
People naturally react to visible problems. We aren’t very good at noticing what’s missing. Missing pieces are harder to detect be…
Does “plain language” have a naming problem?
Most people don’t ask for “plain language.” They ask for: Readers value clarity when they experience it. But those same people may…
What do we mean by “voice” in AI writing?
One of the biggest criticisms of writing with AI is that it “sounds” like AI. People want their writing to sound human—like them. …
Content governance, explained (plus a few practical uses for AI)
I imagine there are a lot of content professionals out there who don’t know what “content governance” is despite doing it every da…
How do you know when AI is wasting your time?
I’m always tinkering with AI tools, looking for ways to make my work faster or better. It’s both helpful and satisfying to hit on …