On writing and content strategy in the age of AI
When you get real with ChatGPT, you get advice you can actually use
I’ve gotten advice (from people who know what they’re talking about) that I knew right away I was never going to follow. I said so…
The elephant in the room: The ethics of using AI
Actually, it’s more like a herd of elephants in the room. I’ve been struggling lately thinking about the moral and ethical issues …
Spot, refine, repeat: Training your eye for better AI output
In part, we end up with cringe-inducing AI writing because people don’t know how to judge the output from tools like ChatGPT. It d…
Stop using filler words (and fix the real issue instead)
ChatGPT LOVES to use filler words—phrases that add bulk without substance. But they're not just annoying, they signal poor writing…
AI slop explained: What it is, why it’s terrible, and how to fix it
Sure, you can open ChatGPT and ask it to write a report for you. But what you’ll get is bland, generic, and uninformative—what’s b…
The em dash is not the problem
AI-generated writing overuses the em dash, which is where this poor punctuation mark got its bad reputation. But it’s not just an …
You can fix your email subject lines in 30 seconds
If you’re like me, the subject line of an email is usually an afterthought. Like, whew, I’m almost done with this message…I’ll jus…
ChatGPT loves me (and you, and everyone)
ChatGPT is my biggest fan! 🏆I bet it’s your biggest fan, too! 🏆 It’s constantly telling me how brilliant and insightful I am. It’s…