Keeping your readers’ trust in the age of AI
How would you feel if you learned that a health organization relied heavily on AI to create patient education materials? What if you discovered that a writer you admire regularly…
Brainstorming with AI: Prompts to expand your thinking
Brainstorming can happen at almost any stage of a project, from defining a topic to refining a draft. It’s useful whenever you’re trying to explore possibilities. Brainstorming with AI is…
How to use AI to create better article titles
Want better title suggestions? Give AI more to work with The title sets the stage for your article or blog post. It tells the reader what to expect and can…
To disclose or not to disclose: Acknowledging AI use in your writing
“If I used Claude to write a first draft, do I need to say so?” “If ChatGPT helped me organize my thoughts, but I did the writing myself, do I…
Does “plain language” have a naming problem?
Most people don’t ask for “plain language.” They ask for: Readers value clarity when they experience it. But those same people may say they don’t need, or want, “plain language.”…
What do we mean by “voice” in AI writing?
One of the biggest criticisms of writing with AI is that it “sounds” like AI. People want their writing to sound human—like them. They get irritated or feel duped when…
What we mean when we say “content”
I’ve read a lot of job postings recently. One thing is clear: organizations are looking for effective content. They need someone to create, organize, and manage it, preferably using AI.…
How to train your ear for AI-generated writing
If you’re new to using AI to help with writing, you might not yet recognize how AI-generated text “sounds.” Something you wrote with ChatGPT might seem pretty good to you,…
Don’t let AI drive the bus: How to use AI without giving up critical thinking
“I don’t want to become dependent on AI” I hear people say that one of their worries about using AI is that they won’t be able to work without it.…
How can I tell if something was written by AI (and why does it matter)?
A lot of writers, including me, ask this question because we want to create content with help from AI that doesn’t READ like it was AI-generated. Our real question is,…
Stop using filler words (and fix the real issue instead)
ChatGPT LOVES to use filler words—phrases that add bulk without substance. But they’re not just annoying, they signal poor writing.
AI slop explained: What it is, why it’s terrible, and how to fix it
Sure, you can open ChatGPT and ask it to write a report for you. But what you’ll get is bland, generic, and uninformative—what’s become known as “AI slop.” Learn how to spot and avoid writing that fills space without delivering value.