What we mean when we say “content”
I’ve read a lot of job postings recently. One thing is clear: organizations are looking for effective content. They need someone to create, organize, and manage it, preferably using AI.…
How to train your ear for AI-generated writing
If you’re new to using AI to help with writing, you might not yet recognize how AI-generated text “sounds.” Something you wrote with ChatGPT might seem pretty good to you,…
When content gets easier to create, It gets harder to manage
Producing new content is exciting. Maintaining content, on the other hand, is kind of a drag and can feel overwhelming. So, reviews gets put off. Or we just assume they’re…
Where AI fits into public health communications
The fantastic Public Health Communications Collaborative recently released Overcoming Challenges & Leveraging Strengths, an action guide looking at what makes public health communications programs effective. The authors examined the broad…
Lazy prompting: Small habits that lead to bad AI results
Lately I’ve caught myself getting a little bit lazy when I’m prompting AI chatbots like ChatGPT. Which is funny, because I know better. The more I use chatbots in my…
What does AI mean for plain language writing?
This post originally appeared on the website of the Center for Plain Language, a nonprofit organization that helps government agencies and businesses write clear and understandable communications. Writers are increasingly…
Understanding the risks of AI in professional life
I talk about using AI in writing in a very public way. I believe that AI can make us better communicators if we know how to use it. But it’s…
What the Super Bowl AI ads were really selling
AI commercials dominated Super Bowl LX. By one count, there were at least 15. At $8 million each, that’s more than $100 million to get AI products in front of…
Stop hunting for the perfect prompt
Learning to interact with AI without the cut-and-paste Pre-prepared AI prompts are available everywhere. You’ll find them in places like LinkedIn posts, online AI courses, and curated prompt libraries. “Just…
Don’t let AI drive the bus: How to use AI without giving up critical thinking
“I don’t want to become dependent on AI” I hear people say that one of their worries about using AI is that they won’t be able to work without it.…
How can I tell if something was written by AI (and why does it matter)?
A lot of writers, including me, ask this question because we want to create content with help from AI that doesn’t READ like it was AI-generated. Our real question is,…
AI isn’t ruining writing. We’re just using it wrong.
AI has a reputation for producing bland, hollow writing. You see it everywhere. That’s not because AI tools are inherently bad at writing. It’s because we’re asking it to do…
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